Features
From hospitality and wellness brands to retail, lifestyle, and destination marketing, we create experiences that position brands at the center of the conversation.
PR & Media Strategy
ICSC 2025 - PANELIST SPEAKER
BUSINESS INSIGHT/DESIGN TALK/ RETAIL INDUSTIRES/ICSC
FORUM
Canadian Retail Leasing Market Shows Strength, But Tensions Emerging
PRESS
Design Doesn't Cross Borders. Business Standards Do.
International Wellness Design/ Design Advisory Services/ Spatial Strategy
design talk
RETAIL/INDUSTRIES/INSIGHT/HYBRID DESIGN/ MIXED USE/COMMERCIAL
Retail isn’t just about commerce today. It’s about experiences, community and how our spaces evolve overtime.
Turning a Private Event into a Hospitality Partnership Platform
Hospitality Brand Activation/ Experiential Marketing/ Event Experience Design/ Luxury Guest Experience/ Strategic Partnerships
design talk
The Headquarters That Closes Deals Before the Conversation Starts
Commercial Office Design/ Workplace Strategy/ Hybrid Office Design
design talk
Hosting Amazon’s First Pet Week Event in Vancouver, BC
design talk
Brand Activation/ Experiential Marketing/ Event Experience Design/ Influencer Marketing Activation
The Experience Economy Has Changed
Hospitality Trends, Wellness Travel, Curated Experiences, F&B Strategy, Guest Behaviour
The next generation of hospitality spaces will win by matching modern lifestyles, not maximizing volume.
newsletter
Redefining Wellness in the Heart of Vancouver: The Zenden Story
Wellness Design/ Hospitality-Led Experience / Lifestyle Branding/ Sensory Design/ Experiential Wellness
Zenden is proof that wellness can be redefined, that it’s not about how hard you push, but how deeply you connect.
DESIGN TALK
The Wellness INdustry will be worth $9.8 trillion by 2029
Wellness Design / Hospitality Interior Design / Spatial Strategy / Space Planning
Newsletter
Luxury Brands Are Moving Off the Red Carpet
What Cannes 2026 Revealed About the Future of Luxury Branding
newsletter
Amazon Influencers Canada's Pet Week
Experiential Marketing / Brand Activation / Influencer Event Design / IRL Brand Experience / Experiential Retail
The first influencers pet week experience in Vancouver.
newsletter
Luxury Brand Experience / Brand Activation Strategy / Spatial Branding / Experiential Marketing / Luxury Hospitality Design
Why Developers Are Replacing Traditional Retail Models
Retail Development Strategy / Experience-Driven Retail / Mixed-Use Development / Spatial Activation / Property Repositioning
Why Developers Are Shifting
From Static Retail to Experience-Driven Environments
From Static Retail to Experience-Driven Environments
newsletter
Why Restaurants Fail Before They Even Open
Feasibility, Cash Flow, Target Audience, Foot Traffic, Restaurant Strategy
restaurant strategy
Build the Business Before the Brand
Why restaurant success starts with financial feasibility, market fit, and strategy before branding or design begins.
hospitality insight
Designing Spaces That Generate Revenue All Day
Multi-Use Spaces, Hospitality Design, Revenue Growth, Dwell Time, F&B Strategy
Why the strongest F&B venues are designed to shift from morning cafés to evening destinations.
newsletter
Restaurant Strategy, Financial Feasibility, Market Fit, Profit Modeling, Business Foundation
The three missing foundations that quietly destroy cash flow, traffic, and long-term survival.
Elevating the Art of Entertaining
Lifestyle Design / brand collaboration / designer / event
Reimagine At-Home Gatherings with a Fall-Inspired Design Collaboration
Design collaboration x apothic wine
The Future Already Exists in the Space
Design Thinking, Daniel Arsham, Spatial Design, Transformation, Retail Strategy
design thinking
When Hospitality Becomes Part of the Event
How a Prada pop-up concept could transform Vancouver hotel spaces into cultural touchpoints during FIFA 2026.
pop-up design insight
The Future of Physical Space: Where Retail, F&B, Community, and Strategy Converge
Experiential Spaces, Spatial Strategy, Flexible Design, Revenue Strategy, Built Environment
newsletter
A Smarter Way to Activate Retail Space
Retail Strategy, Centre Performance,, Hybrid Retail,
Successful retail spaces need daily-use drivers that build predictable traffic, natural circulation, and stronger tenant ecosystems.
newsletter
Prada Pop-Up, Brand Activation, Hotel Design, Pop-Up Design, Hospitality Strategy
Like Daniel Arsham’s work, great commercial design reveals possibility by knowing what to remove, reshape, and preserve.
Designing for Place, People, and Performance
hospitality/hotel/ branding/ service/ boutique/ global/ strategy
design talk - hospitality
Where Brand, Space & Community Converge
Design and strategy must be inseparable. A well-designed office doesn’t just look elevated, it builds credibility, connection, and community.
Designing a Luxury Commercial Realty Office in Dubai
Elevating Fitness Through Intentional Space & Community
Wellness / Interiors / Community / Boutique / Fitness / dubai / branding
In many projects in Dubai, interior design for gyms must respond to local expectations of luxury, climate, and wellness culture.
design talk Spotlight - platform gym, downtown
Commercial Design / Workspaces / Global / Strategic / interior / luxury
We didn’t come in to “design a hotel.” We came in to lead a hospitality transformation.
Reinventing Class C Buildings
Mixed-Use Building/ Hospitality/ Repositioning/ Lifestyle / Urban/ Space
We are designing for how people want to live, not just lease.
the repositioning lab series
A New Community Anchor and Destination in Squamish, BC
branding / hospitality / food hall / community / design / interior
design talk
Preserving Soul While Creating Space for the Future
DESIGN TALK: 49th parallel coffee & roasters ’s Flagship Café
Experiencing the Brand of Café de Paris – Monaco Through a Designer’s Lens
Lifestyle Design / brand collaboration / designer / event
branding influencer
HOSPITALITY/ RESTAURANT/ EXPERIENCE/ DINING/ INTERIOR/ DESIGN/ BRANDING/ DESIGN TALK
Expands Wellness Footprint with New Gym in Dubai Marina
Wellness / Interiors / Community / Boutique / Fitness / dubai / branding
Our goal was to give members more than just a gym. We wanted to create a space that feels alive, communal, and distinctly rooted in Dubai’s rhythm.
FEATURED - PLATFORM GYM, marina - dubai
RETAIL INSIDER: Design-Led Retail Repositioning by Vancouver’s Black Label Designs
EDITORIAL/ MAGAZINE/ FEATURE/ DESIGN/ RETAIL/ BRANDING/ TALK
A Strategic Repositioning Approach
FEATURE
From Retail Space to Brand Experience
Thoughtful design turns a space into a story, and a storefront into a brand experience.
Design Talk
A New Beginning Rooted in Strategic Repositioning
HOSPITALITY/ RESTAURANT/ EXPERIENCE/ DINING/ INTERIOR/ DESIGN/ BRANDING/ DESIGN TALK
Repositioning is an opportunity to revive your brand and unlock new potential without starting from zero.
Design talk
INTERIOR/ DESIGN/ RETAIL/ POP-UP/ STORE/ HOSPITALITY/ PUBLIC SPACE
From Canada to Dubai: Reflects on Global Insights
event / designer / dubai / design week / global design / strategic branding
Humility sustains creativity, no matter how accomplished, most designers spoke with openness and curiosity.
Dubai Design Week 2024
Turning Wellness Spaces into Revenue-Driven Brands
WELLNESS/ SPA/ STUDIO/ INTERIOR/ DESIGN/ REPOSITIONING/ BRAND
Wellness is no longer just a vibe, it’s a business strategy.
the repositioning lab series
senior living - WLC Health & Rehabilitation
We didn’t want to erase their history. we wanted to elevate it. The brand already had heart, just not a consistent way to show it.
Design Talk
Senior Living / WELLNESS/ HOSPITALITY/ DESIGN/ CONCEPT/ INTERIOR/ BRAND/ IDENTITY/ LIFESTYLE
From Salt Room to Surgical Suite
CLINIC/ WELLNESS/ STUDIO/ INTERIOR/ DESIGN/ REPOSITIONING/ BRAND
This clinic had to function like a medical space, but feel nothing like one.
Design talk
From Showroom to Destination
retail/ hospitality/ lighting/ design/ ambiance/ design talk/ collective/ co-working space
When dealerships design for experience, every corner becomes an opportunity to build trust, extend dwell time, and drive revenue.
the repositioning lab series
saffron & marble restaurant
HOSPITALITY/ RESTAURANT/ EXPERIENCE/ DINING/ INTERIOR/ DESIGN/ BRANDING/ DESIGN TALK
It was about time. People want an experience. Whether its a product, brand, or business, its how its perceived in the market.
DESIGN TALK
SOCHI HOTEL - DUBAI
hotel/ dubai/ Hospitality/ interior/ Lifestyle / Urban/ Space/ public
Dubai’s latest hotel project, every detail is crafted to offer an unforgettable experience.
PROJECT PORTFOLIO
hospitality spaces - dubai
DESIGN/ DUBAI/ SPACES/ SOURCING/ INTERIOR/ RESTAURANT/ HOSPITALITY
Design high-caliber hospitality and mixed-use tower spaces that prioritize customer experience.
design consultancy
The Wellness Revolution in Membership Clubs
WELLNESS/ SPA/ STUDIO/ INTERIOR/ DESIGN/ REPOSITIONING/ BRAND
Private clubs are pivoting hard.
the repositioning lab series
SABLE REALTY
OFFICE/ REALTY/ COMMERCIAL/ SPACE/ INTERIOR/ INDUSTRIAL/ DESIGN/ BRAND
For Sable Realty, a forward-thinking brokerage firm, we crafted a space that embodies their tagline: “Where Vision Meets Value.”
DESIGN TALK
49th parallel coffee
REDESIGN/ COFFEE/ SPACES/ SOURCING/ INTERIOR/ RESTAURANT/ HOSPITALITY
Redesigning a heritage space isn’t about chasing trends, it’s about future-proofing a legacy.
Project INTERVIEW
platform gym - dubai
wellness/ design/ interior/ gym/ hospitality/ dubai/ modern
DESIGN SNOB. This is where fitness meets finesse.
project Portfolio
ELAN: ONE STOP LIVING
DEVELOPER/ MIXED USE BUILDING/ BRAND/ HOSPITALITY/ DESIGN/ REPOSITIONING/ IDENTITY
For Elan, we’re turning square footage into an experience, and that’s what justifies higher rents.
DESIGN TALK
The Rise of Third Spaces
Why They're the Future of Business, Community, and Culture
the repositioning lab series
office/ hospitality/ lighting/ design/ ambiance/ design talk/ collective/ co-working space
Integrated Live-Work-Play Districts
Mixed-Use Building/ Hospitality/ Repositioning/ Lifestyle / Urban/ Space
Mixed Use Lifestyle Districts are the new trend and it's here to stay.
the repositioning lab series
ayco cafe
INTERIOR/ DESIGN/ RESTAURANT/ Italian SPACE/ HOSPITALITY/ BRANDING/ HERITAGE/ cafe/ coffee
Bustling café scene, represents an innovative convergence of modern Italian design and local café culture.
design consultancy
sector 7 - kitchen and bar
DESIGN/ SPACES/ SOURCING/ INTERIOR/ RESTAURANT/ HOSPITALITY
Embarked on a transformative journey with the BLD Collective to overhaul its aesthetic and customer experience.
design consultancy
workplace
office/ hospitality/ lighting/ design/ ambiance/ design talk/ collective/ co-working space
Lighting that shifts from focus mode to party mode.
the repositioning lab series
cactus club CAfE - toronto, ON
STUDY/ RESTAURANT/ HOSPITALITY/ DESIGN/ IDENTITY/ BRAND
Younge and sheppard cactus club botany and art design.
case study
FIREFLY
REDESIGN/ RESTAURANT/ SPACES/ SOURCING/ INTERIOR/ GREEN/ HOSPITALITY/ BOTANY/ COLLECTIVE
Pria Rajput of BLD Collective's Botany Division was instrumental in orchestrating this avant-garde makeover.
design consultancy
DAWAT E ZAKIA
INTERIOR/ DESIGN/ RESTAURANT/ INDIAN/ SPACE/ HOSPITALITY/ BRANDING/ HERITAGE
By day, it’s an intimate lunch spot for corporate groups. By night, the divider retracts, transforming the area into a lounge with a dance floor.
DESIGN TALK
cactus club cafe - north vancouver
STUDY/ RESTAURANT/ HOSPITALITY/ DESIGN/ IDENTITY/ BRAND
Preserving its heritage while introducing a fresh design identity that reflects its legacy as the brand's inaugural restaurant.
project study
dESIGNING REAL ESTATE OFFICE - DUBAI Uae
office/ hospitality/ dubai/ design/ ambiance/ design talk/ collective/ co-working space
Our latest commercial interior designed for a elevated reality experience based in Dubai, UAE.
project Portfolio
Retail Reinvented
retail/ hospitality/ lighting/ design/ ambiance/ design talk/ collective/ co-working space
Experiences are the new currency in retail.
the repositioning lab series
rural stores ltd.
INTERIOR/ DESIGN/ RETAIL/ POP-UP/ STORE/ HOSPITALITY/ PUBLIC SPACE
Revitalize Tsawwassen Shopping Centre by transforming underutilized spaces, attracting tenants, and fostering a vibrant hub for local businesses.
design consultancy
