first edition
BLD Creative
“Mixed Use Lifestyle Districts are the new trend and it's here to stay”
Pria Rajput
Repositioning + Creative Strategist
People want convenience and vibrancy in one place. Mixed-use districts combine homes, shops, restaurants, and entertainment into a single neighbourhood. People are looking for areas where they can live, grab coffee, attend events, and explore local stores all within walking distance. These spaces keep communities engaged because they’re not just about shopping, they’re about creating a lively place where people want to spend time. For property owners, this approach is flexible: it adapts to trends like remote work or younger generations wanting social, photo-worthy spots without needing major redesigns later.
PRIA:
Why are mixed-use districts becoming so popular?
DN:
It’s about making spaces feel interactive and memorable. Think of a hotel lobby that doubles as an art exhibit or a store that hosts workshops alongside selling products. For instance, Aritzia’s Surrey location blends fashion with community events like pop-up yoga classes. We’re also redesigning an older Vancouver mall by adding features like digital art walls and cozy co-working areas. The goal? Create places people visit not just to buy things, but to do things. It’s why Gen Z loves these spots, they’re fun, social, and shareable.
PRIA:
What exactly are “immersive experiences” in retail or hospitality?
DN:
Give people something they can’t get online. We have been closely working with a third generation property management group called Rural Stores, based in BC, repositioning their retail plazas by adding hands-on tenants like DIY craft studios and fully designing an outdoor atrium gathering spot. Instead of relying solely on stores, the plaza now offers experiences, like latte art classes or weekend markets that encourage visitors to stay longer and return often. For property owners, diversifying with service-based businesses (gyms, salons) or event spaces helps reduce reliance on traditional retail, which struggles against e-commerce.
PRIA:
How can physical spaces compete with online shopping?
DN:
Gen Z values authenticity and community. They’re drawn to spaces that feel unique and inclusive. Take Toronto’s Stackt Market, built from shipping containers, it hosts rotating vendors, live music, and public art, creating a dynamic, social vibe. At BLD, we apply this by designing flexible interiors (think movable furniture for Instagram moments) and partnering with tenants that reflect Gen Z’s values, like eco-friendly brands or cafes with free coworking zones. These strategies don’t just attract younger crowds, they make spaces more appealing to everyone.
PRIA:
Why focus on Gen Z when repositioning properties?
DN:
