BLD Creative
XvI EDITION
“Yeah, you can vibe here, it’s that type of energy, this concept is more than a place to dine”
Pria’s identity for Saffron + Marble gives a new take on dining
It was about time. People want an experience. Whether its a product, brand, or business, its how its perceived in the market. This is critical in saturated industries, during market disruptions, or when targeting new demographics. Hospitality lets us do that in the most fun way possible. Whether it’s the texture of a napkin or the vibe of the playlist, every detail tells a story.
PRIA:
Pria, 2025 seems to be a pivotal year for you—you’ve expanded your branding consultancy into hospitality design. What inspired this strategic shift, and how does it align with your vision for the future of design?
KIA:
I wanted to rethink traditional hospitality spaces by combining a restaurant and lobby lounge bar into one flexible area. It’s more than just mixing two ideas, its 2 completely different stories being told through materiality and intention.
PRIA:
Let’s talk about Saffron & Marble. The project feels like a narrative woven through space. What core philosophy or story did you aim to convey, and how did that shape the design decisions?
KIA:
It was about time. People want an experience. Whether its a product, brand, or business, its how its perceived in the market. This is critical in saturated industries, during market disruptions, or when targeting new demographics. Hospitality lets us do that in the most fun way possible. Whether it’s the texture of a napkin or the vibe of the playlist, every detail tells a story.
PRIA:
Pria, 2025 seems to be a pivotal year for you—you’ve expanded your branding consultancy into hospitality design. What inspired this strategic shift, and how does it align with your vision for the future of design?
KIA:
I wanted to rethink traditional hospitality spaces by combining a restaurant and lobby lounge bar into one flexible area. It’s more than just mixing two ideas, its 2 completely different stories being told through materiality and intention.
PRIA:
Let’s talk about Saffron & Marble. The project feels like a narrative woven through space. What core philosophy or story did you aim to convey, and how did that shape the design decisions?
KIA:
That’s such an insightful point. Trends do evolve faster now.. especially with AI accelerating ideas but I anchor every project in a timeless principle: branding comes first. Before sketching a single layout, I define the brand’s DNA, its values, audience, and story. Only then can the design become a physical manifestation of that narrative. Tech might shape how we create, but a brand’s soul determines why a space resonates
PRIA:
Hospitality spaces often walk a tightrope between trend-driven and timeless. Where did you look for inspiration to strike that balance, and how did you avoid clichés in a saturated market?
KIA:
Emotionally, we designed for the moment they put down their phone because the space itself becomes the conversation.
PRIA:
What intentional design choices in Saffron & Marble do you believe redefine the guest experience, setting it apart from typical hospitality venues?
KIA:
