DESIGN CONSULTANCY
firefly restaurant,
edmonton, ab
X
ART CONSULTANCY
MATERIAL SELECTIONS
BOTANY SOURCING
3D RENDERING DESIGN
CREATIVE CONSULTANCY
FURNITURE SOURCING
ID CONSTRUCTION DRAWINGS
design implementation
Firefly Restaurant
Location:
Edmonton, Alberta
Design Team: BLD Collective - Botany Division
Lead Designer: Pria Rajput
Nestled in the heart of Edmonton, Firefly Restaurant embarked on a transformative journey to revamp its interior, aspiring to reflect an "organic modern contemporary" style. The establishment aimed to offer a multifaceted dining experience through the integration of a curated space encompassing new furniture, decor, an exclusive speak-easy area, VIP seating, and a dedicated DJ space. Pria Rajput of BLD Collective's Botany Division was instrumental in orchestrating this avant-garde makeover.
The restaurant interior was divided into distinct zones:
- Speak-Easy Area: Tucked away and designed with subtle entrances for exclusivity, the speak-easy boasted rich leathers and dark woods for an intimate atmosphere.
- VIP Seating: To offer a heightened dining experience, VIP areas were designed with luxurious furnishings and privacy elements without isolating guests from the ambiance of the restaurant.
- DJ Area: The DJ booth was a focal point, built with acoustics in mind without overshadowing the dining experience, carefully integrating sound design with spatial aesthetics.
Design +
sourcing
COMPANY +
overview
design concept
Firefly's interior required a complete overhaul to transition from its previous traditional setup to a vibrant, contemporary space that encouraged social interaction and offered distinctive experiences within the restaurant.
Vision:
The design sought to create an environment that resonated with organic modernism, incorporating elements that draw inspiration from nature while blending with sleek, contemporary lines. The goal was to craft a visually striking interior promoting social media engagement, and provide a variety of atmospheres, from casual dining to exclusive, high-energy social areas.
Natural wood, stone accents, and lush greenery were carefully juxtaposed with metal finishes and modern lighting, ensuring a warm yet sophisticated ambiance. The materials were selected for their aesthetic appeal and durability, considering the high traffic of social gatherings.
in annual foodservice
sales from coast to coast to coast.
$ 114 b
Canadians agree that restaurants are
a great place to have a memorable experience.
75%
foodservice
locations across Canada
>100000
- Social Media Buzz: The restaurant's design elements fostered a significant social media presence, with patrons sharing their experiences online, effectively becoming brand ambassadors.
- Enhanced Customer Experience: Each tailored area within the restaurant cultivated unique dining and social experiences, enlarging the customer base and improving retention.
- Botanical Wellness: By incorporating living plants into the design, the Botany Division contributed to an improved atmosphere enriched with natural oxygenation and a serene ambiance.
conclusion
Pria Rajput's design philosophy centered around creating 'Instagrammable' moments within the space. Strategic placement of art pieces, a coherent color palette, and lighting created vignettes throughout the restaurant that served as perfect backdrops for social media savvy guests to capture and share their experiences.
social media and aesthetic appeal
The transformation of Firefly Restaurant by Pria Rajput and the BLD Collective is a prime example of how innovative design can revitalize a business. The establishment now stands as a testimony to how a carefully considered renovation can breathe new life and energy into a space, fostering a deeper connection between guests and their dining environment. The interplay of botanical beauty and modern design has not only elevated the dining experience but also positioned Firefly Restaurant as a trailblazer in restaurant aesthetics in Edmonton.
impact
before + after
Disclaimer
The case studies presented on this website are conceptual in nature and have been created by our design firm. The information contained within these case studies has been gathered from publicly available sources on the internet, as well as any advisory or consultative work our firm has provided to the featured clients.
These case studies do not necessarily reflect the actual work, processes, or outcomes experienced by the clients presented. They are intended to showcase the design capabilities and approach of our firm, and should not be considered a guarantee or representation of the services we provide.
The clients featured in these case studies are not necessarily current or former clients of our firm. Any similarities between the information presented and actual client work is coincidental.
