sochi hotel
dubai, uAE
The Sochi Hotel project is a reposition a hospitality asset within a rapidly evolving coastal market, aligning brand identity, spatial logic, and guest experience into a cohesive, future-ready hotel concept.
Rather than treating branding and interiors as separate exercises, this project was conceived as an integrated brand-led spatial strategy, ensuring that the hotel’s identity, layout, and operational flow work together as a single system.
Rather than treating branding and interiors as separate exercises, this project was conceived as an integrated brand-led spatial strategy, ensuring that the hotel’s identity, layout, and operational flow work together as a single system.
Brand Consultancy & Market Positioning | Brand Strategy & Repositioning | Visual & Verbal Identity Development | Logo, Typography & Colour Systems | Brand Story & Voice Development | Brand Guidelines & Playbooks | Brand Collateral & Marketing Assets | Digital & Print Design (menus, packaging, signage, collateral)
An integrated approach spanning strategy through concept:
- Brand Strategy: Positioning, experience intent, and spatial translation of brand values
- Spatial Strategy & Planning: Program logic, flow optimization, zoning, and experiential sequencing
- Interior Concept & Spatial Vision: Conceptual layouts, volumetric studies, and experience-driven design direction
- Advisory & Strategic Oversight: Ongoing decision support, alignment across brand, space, and operations, and future rollout guidance
Scope of Work
Reframe the hotel from a conventional accommodation model into a distinct lifestyle-driven hospitality experience
Establish a clear market position within Sochi’s competitive resort and urban-leisure landscape
Use space as a strategic tool to express brand values, elevate guest experience, and support long-term scalability
Establish a clear market position within Sochi’s competitive resort and urban-leisure landscape
Use space as a strategic tool to express brand values, elevate guest experience, and support long-term scalability
Transformation + Repositioning
Facade & Architectural Design | Interior & Exterior | Design Consulting | Spatial Planning & Site Analysis | 2D & 3D Visual Renderings | FF&E Documentation & Procurement | Construction Documentation & Management | Material & Finishes Selections | Decor Styling & Furniture Selections | Art Curation & Placement | Botany & Greenery Design | Lighting Design Consultation | Wayfinding & Environmental Graphics | On-Site Coordination & Project Oversight
Client Challenge
- Lack of brand clarity: No strong or differentiated identity guiding spatial and experiential decisions
- Spatial inefficiencies: Misaligned program distribution and unclear guest vs. staff flow
- Market gap: Opportunity to attract a more design-aware, experience-driven guest underserved by existing hotel offerings
