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XXIII EDITION

Turning Wellness Spaces into Revenue-Driven Brands

DESIGN TALK

Pria Rajput
Repositioning + Creative Strategist 

In the evolving landscape of wellness, design is no longer just about aesthetics. It’s a critical component of the client experience. From medspas to holistic studios, spaces that once felt clinical are being reimagined as immersive, emotionally resonant environments. We sat down with a wellness-focused designer whose work bridges the gap between function and feeling, revealing how thoughtful design can transform not only a room but a brand’s bottom line.

It starts with intention. In wellness environments, whether it’s a medspa, clinic, or holistic studio, patients aren’t just coming for a service; they’re seeking an experience. We use design to shift the energy from transactional to transformational: soft materials, ambient lighting, natural textures, and clear spatial flow. It should feel like self-care the moment you walk in.

PRIA:

What makes a wellness space feel elevated, not clinical?

KIA:

They’re functional, but not emotional. You’ll often see white walls, outdated cabinetry, and generic branding. We help reposition these spaces into elevated, branded environments that build trust, increase bookings, and justify premium pricing. For example, we transformed a tired salt room into a discreet injection suite with limewashed walls and concealed storage; it went from overlooked to fully booked.

PRIA:

Where do most wellness spaces fall short?

KIA:

That’s our sweet spot. With a background in healthcare and institutional design, we understand how to meet regulations while maintaining style. We design custom millwork that hides glove boxes, trash, and PPE, so everything works hard but stays out of sight. It’s clean, functional, and emotionally warm.

PRIA:

How do you balance aesthetics with clinical compliance?

KIA:

Simple: design influences perception, and perception drives pricing. When your space feels premium, your services are perceived as more valuable. We’ve helped clients increase average booking size by up to 20% after a rebrand and redesign, because the space finally reflected the level of care they were offering.

PRIA:

How can design actually increase revenue for wellness businesses?

KIA:

Rethink the front-of-house. Your reception area sets the tone, yet it's often an afterthought. Even just refinishing your check-in desk, updating lighting, or adding brand-consistent millwork can elevate the experience. Small visual cues build trust fast, and trust converts.

PRIA:

“Wellness is no longer just a vibe, it’s a business strategy. Thoughtful design turns healing spaces into high-performing retreats that nourish your brand and your bottom line.”

KIA:

What’s one small change wellness spaces can make right now?

In a crowded wellness market, the most successful brands understand that their physical space speaks volumes. It informs clients about what to expect, how they should feel, and what the experience is worth. Through intentional design, balancing compliance with beauty, and utility with emotion, wellness businesses can enhance their environments, foster deeper client trust, and ultimately increase their revenue. As this interview shows, the right design doesn’t just look good, it works hard, feels right, and pays dividends.

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