WCL HEALTh & REHABilitation
NEW YORK, USA
The redesign of WLC Health & Rehab, a multi‑floor senior care and rehabilitation facility in New York City, sought to shift it from a traditional institutional setting into a boutique-style residential environment that embodies dignity, warmth, and human connection.
- Site analysis & verification
- Interior design documents
- 3D visuals/elevations
- 2D plans
- Material selections
- FF&E document
- Exterior Design
- Art & Creative Consultancy
- Construction management
Serving over 70 resident rooms and more than 15 amenity spaces, Black Label Designs balanced functional safety with emotional comfort, preserving thoughtful details like original woodwork while layering in nature-based textures, soft palettes, and ambient lighting. The result: a senior living facility that feels less like a hospital and more like a home.
Making the space feel warm and lived-in without compromising its clinical function. It couldn’t feel sterile, but it had to feel safe. We reimagined the palette with soft, nature-based tones and introduced gentle typography, layered storytelling, and personalized details. One of my favorite transformations was the third-floor lounge, we kept the original woodwork but brought in new textures, lighting, and layout to give it new life.
We didn’t want to erase their history. we wanted to elevate it. The brand already had heart, just not a consistent way to show it.
