"I build hospitality environments that perform. Not just look good. Perform. That means understanding how guests move, how spaces generate revenue, and how design decisions made early in a project shape the experience years after opening."
I'm Pria Rajput, founder and creative director of Black Label Designs.
My background is not a straight line and that's exactly what makes it useful. I trained in architectural technology at NAIT, earned my Hotel Planning and Design certification through Cornell University's School of Hotel Administration, and spent over a decade working across real estate, branding, interiors, and commercial strategy. That combination of technical, hospitality, and creative is what I bring to every project.
I understand how hotels work operationally, not just how they look. I know how a guestroom layout affects guest comfort and housekeeping efficiency. I know how a lobby sequence sets the tone for everything that follows. I know how branded hotel flags like IHG review design work and what it takes to meet their standards while still delivering something that feels specific and considered.
My work spans hotel repositioning, serviced apartment design, branded hospitality environments, food and beverage interiors, and wellness spaces across Canada, Russia, and the Middle East. I lead every project personally. There is no handoff.
If you are a hotel owner, developer, or operator looking for a design partner who understands the full picture of planning, design, brand, and performance, that is exactly what I do.
Xoxo,
Pria
Credentials: Cornell University, Hotel Planning & Design NAIT, Bachelor of Technology NAIT, Architectural Technology Diploma 10+ years across hospitality, commercial, and real estate environments Active projects across Canada, UAE, and internationally
Working on a hotel, serviced apartment, or hospitality development?
Let's talk about what it needs.
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