AMAZON INFLUENCERS
PET DAY EVENT
british columbia
Scope:
Branded Experience Design, Spatial Planning and Experience Zoning, Event Styling, Guest Coordination, Sponsor and Product Integration, Gifting Strategy, Content Production Support, Food and Beverage Direction, Talent and Staffing Coordination, Logistics and Production Management
A branded influencer activation designed to turn Amazon Canada's Pet Day campaign into a physical, social, and content-rich experience. This was not a standard event production. BLD approached the brief as a spatial and brand problem: how do you translate a digital campaign into a room that creators want to be in, photograph, and share? Every zone, detail, and guest touchpoint was designed with that question in mind.
Amazon Canada's Pet Day moved from a digital retail campaign to a lived brand moment. Creators who attended experienced the brand in a physical, social context rather than through a screen. That shift from passive awareness to active participation is what makes influencer activations commercially valuable, and it requires a level of spatial and experiential thinking that goes well beyond standard event planning.
- A content-designed environment means every photo and video captured at the event extends the campaign's reach organically across creator channels
- Sponsor and product integration was built into the spatial experience rather than placed as signage, increasing visibility and authenticity of brand placement
- A well-executed influencer activation deepens creator relationships and increases the likelihood of repeat participation in future Amazon Canada campaigns
- The event demonstrated BLD's capability to deliver full-scope branded activations for enterprise-level clients, expanding the studio's positioning beyond interiors and into experiential and event strategy
Pup Cup Bar
A pet-focused food and treat moment designed specifically for dogs.
Guest Lounge Activation
A styled seating area to encourage conversation, content capture, and a relaxed social atmosphere.
F&B and Treat Areas
Canapés, mocktails, and pet-friendly treats to extend the hospitality layer of the event.
Sponsor / Product Integration
A system for incorporating sponsor products into gifting, display, and branded moments.
These zones are reflected directly in the event budget framework, which included experience build, design and styling, branding and creative, gifting and sponsors, food and beverage, content production, talent, staffing, logistics, and production fee categories.
A pet-focused food and treat moment designed specifically for dogs.
Guest Lounge Activation
A styled seating area to encourage conversation, content capture, and a relaxed social atmosphere.
F&B and Treat Areas
Canapés, mocktails, and pet-friendly treats to extend the hospitality layer of the event.
Sponsor / Product Integration
A system for incorporating sponsor products into gifting, display, and branded moments.
These zones are reflected directly in the event budget framework, which included experience build, design and styling, branding and creative, gifting and sponsors, food and beverage, content production, talent, staffing, logistics, and production fee categories.
Spatial Planning and Experience Zones
The event environment was planned around distinct experience zones, each designed to support guest flow, content creation, and brand engagement.
The spatial strategy included:
Welcome / Check-In Area
A clear arrival point for RSVP confirmation, guest flow, and first brand impression.
Hero Photoshoot Area
A content-driven set designed for creators to photograph themselves and their dogs in a branded, styled environment.
Dog Play Zone
A soft-build, pet-friendly area to create an interactive moment for dogs and visual interest for guests.
Charm Station
A personalized or interactive station where guests could engage with a tactile branded detail.
The event environment was planned around distinct experience zones, each designed to support guest flow, content creation, and brand engagement.
The spatial strategy included:
Welcome / Check-In Area
A clear arrival point for RSVP confirmation, guest flow, and first brand impression.
Hero Photoshoot Area
A content-driven set designed for creators to photograph themselves and their dogs in a branded, styled environment.
Dog Play Zone
A soft-build, pet-friendly area to create an interactive moment for dogs and visual interest for guests.
Charm Station
A personalized or interactive station where guests could engage with a tactile branded detail.
