AMAZON INFLUENCERS
PET DAY EVENT
british columbia
A pet-focused influencer activation designed for Amazon Canada’s creator community, combining branded experience design, guest engagement, content creation, gifting, sponsor integration, and event production support.
The project was developed as more than a standard event. BLD approached it as a branded environment: a physical experience designed to translate Amazon Canada’s Pet Day campaign into a memorable, social, content-friendly activation.
The result was a creator-facing experience that combined visual storytelling, branded touchpoints, event styling, guest coordination, sponsor product integration, pet-friendly programming, and operational support.
The project was developed as more than a standard event. BLD approached it as a branded environment: a physical experience designed to translate Amazon Canada’s Pet Day campaign into a memorable, social, content-friendly activation.
The result was a creator-facing experience that combined visual storytelling, branded touchpoints, event styling, guest coordination, sponsor product integration, pet-friendly programming, and operational support.
Pup Cup Bar
A pet-focused food and treat moment designed specifically for dogs.
Guest Lounge Activation
A styled seating area to encourage conversation, content capture, and a relaxed social atmosphere.
F&B and Treat Areas
Canapés, mocktails, and pet-friendly treats to extend the hospitality layer of the event.
Sponsor / Product Integration
A system for incorporating sponsor products into gifting, display, and branded moments.
These zones are reflected directly in the event budget framework, which included experience build, design and styling, branding and creative, gifting and sponsors, food and beverage, content production, talent, staffing, logistics, and production fee categories.
A pet-focused food and treat moment designed specifically for dogs.
Guest Lounge Activation
A styled seating area to encourage conversation, content capture, and a relaxed social atmosphere.
F&B and Treat Areas
Canapés, mocktails, and pet-friendly treats to extend the hospitality layer of the event.
Sponsor / Product Integration
A system for incorporating sponsor products into gifting, display, and branded moments.
These zones are reflected directly in the event budget framework, which included experience build, design and styling, branding and creative, gifting and sponsors, food and beverage, content production, talent, staffing, logistics, and production fee categories.
Spatial Planning and Experience Zones
The event environment was planned around distinct experience zones, each designed to support guest flow, content creation, and brand engagement.
The spatial strategy included:
Welcome / Check-In Area
A clear arrival point for RSVP confirmation, guest flow, and first brand impression.
Hero Photoshoot Area
A content-driven set designed for creators to photograph themselves and their dogs in a branded, styled environment.
Dog Play Zone
A soft-build, pet-friendly area to create an interactive moment for dogs and visual interest for guests.
Charm Station
A personalized or interactive station where guests could engage with a tactile branded detail.
The event environment was planned around distinct experience zones, each designed to support guest flow, content creation, and brand engagement.
The spatial strategy included:
Welcome / Check-In Area
A clear arrival point for RSVP confirmation, guest flow, and first brand impression.
Hero Photoshoot Area
A content-driven set designed for creators to photograph themselves and their dogs in a branded, styled environment.
Dog Play Zone
A soft-build, pet-friendly area to create an interactive moment for dogs and visual interest for guests.
Charm Station
A personalized or interactive station where guests could engage with a tactile branded detail.
