49th parallel coffee
west ave, vancouver, bc
A high-traffic flagship location struggled with operational bottlenecks, outdated merchandising, and limited seating. The space required a rapid 4-day renovation to refresh the environment without disrupting brand familiarity and to produce immediate performance gains.
Approach
Generational Redesign Playbook
Created a cohesive system for layouts, millwork, materials, and merchandising to support long-term scalability and consistency.
Space & Flow Optimization
Reconfigured circulation and increased seating capacity to improve turnover and maximize peak-period performance.
Merchandising & Revenue Strategy
Redesigned counters, displays, and menu visibility to boost clarity and convenience. Expanded retail zones to introduce new revenue channels and increase secondary sales.
Durable Material Strategy
Selected finishes that balanced durability, speed of install, and visual appeal — ideal for a high-volume environment and fast-track build.
Fast-Track Execution
Managed drawings, trades, and onsite coordination to deliver a complete transformation in just 4 days, minimizing downtime and revenue disruption.
Generational Redesign Playbook
Created a cohesive system for layouts, millwork, materials, and merchandising to support long-term scalability and consistency.
Space & Flow Optimization
Reconfigured circulation and increased seating capacity to improve turnover and maximize peak-period performance.
Merchandising & Revenue Strategy
Redesigned counters, displays, and menu visibility to boost clarity and convenience. Expanded retail zones to introduce new revenue channels and increase secondary sales.
Durable Material Strategy
Selected finishes that balanced durability, speed of install, and visual appeal — ideal for a high-volume environment and fast-track build.
Fast-Track Execution
Managed drawings, trades, and onsite coordination to deliver a complete transformation in just 4 days, minimizing downtime and revenue disruption.
Outcome (ROI-Driven)
- Improved guest flow + increased seating = higher throughput and sales potential
- Modernized, social-ready design attracted new audiences
- Clearer merchandising and expanded retail = lift in secondary revenue
- Maintained brand DNA while elevating experience
- Established a scalable renovation framework for future sites
Brand Consultancy & Market Positioning | Brand Strategy & Repositioning | Visual & Verbal Identity Development | Logo, Typography & Colour Systems | Brand Story & Voice Development | Brand Guidelines & Playbooks | Brand Collateral & Marketing Assets | Digital & Print Design (menus, packaging, signage, collateral) | Decals, Signage & Wayfinding Systems | Brand Activation & Event Design | Professional Editorial Photography & Videography
Facade & Architectural Design | Interior & Exterior | Design Consulting | Spatial Planning & Site Analysis | 2D & 3D Visual Renderings | FF&E Documentation & Procurement | Construction Documentation & Management | Material & Finishes Selections | Decor Styling & Furniture Selections | Art Curation & Placement | Botany & Greenery Design | Lighting Design Consultation | Wayfinding & Environmental Graphics | On-Site Coordination & Project Oversight
49th Parallel Coffee Roasters is a specialty coffee brand celebrated for its meticulously sourced beans, expert roasting techniques, and thoughtfully designed café spaces.
