BOOK AN AUDIT

Brand, Space & Consultancy.

Black Label Designs is a design and branding studio specializing in hospitality, wellness, and retail spaces. We create environments that do more than look good. They are strategically designed to drive traffic, increase revenue, and elevate how people experience your brand in real life. Working with us means gaining a partner who aligns brand, interior design, and customer flow into one clear, high-performing vision.

Pria Rajput is the Founder and Creative Director of Black Label Designs, leading a team of eight designers across Vancouver and Dubai. With a background rooted in hospitality, wellness, and retail environments, Pria approaches design through both a creative and operational lens, understanding how spaces need to function, perform, and scale. What sets her apart is a hands-on, strategic approach that bridges brand identity, interior design, and technical construction, delivering spaces that are not only visually compelling but built to work in the real world.

Pria Rajput

know more about pria

Signature & CORE

Translating brand ethos into built environments that express identity through form, texture, and light.



Spatial Branding & Interior Design

Creating scalable design systems that maintain brand DNA while adapting to local markets.

Generational Design Playbooks

Crafting immersive experiences where every element reinforces the brand’s character and purpose.


Hospitality & Retail Design

Revitalizing underutilized or vacant spaces through pop-up experiences that blend art, commerce, and community.

Activating Vacancy

Guiding campaigns, content, and brand imagery with a focus on narrative, emotion, and cohesion across all touchpoints.

Creative Direction

Bringing a nuanced, cross-cultural perspective to large-scale developments and international collaborations.

Global Design Consulting

Defining brand DNA through strategy, storytelling, and design systems that connect emotionally and commercially.


Brand Strategy & Identity

Evaluating existing locations to determine what to preserve, update, or evolve while protecting brand equity.

Repositioning Strategy