Black Label Designs and Apothic Wine Reimagine At-Home Entertaining with Elevated Fall-Inspired Design Collaboration

Elevating 
the Art of Entertaining

As the seasons shift and evenings invite us indoors, Black Label Designs is revisiting a bold creative collaboration with Apothic Wine that celebrates the art of entertaining at home. This project, part of Apothic’s Red Class series, merges elevated design with the expressive character of Apothic Red to inspire cozy, stylish gatherings as fall settles in.

Led by Pria Rajput, Principal Designer of Black Label Designs, the collaboration offered a fresh perspective on transforming small spaces into unforgettable hosting experiences. Through a cinematic lens, Rajput shared practical yet imaginative ways to reframe at-home entertaining:

  • Creative Welcomes — Styling bar carts and foyers with wine and glassware for effortless arrival moments.
  • Touches of Gold — Incorporating accents, florals, and candlelight to add warmth against early nightfall.
  • Flexible Furniture — Using ottomans and floor pillows as chic, space-saving solutions for guest seating.

“Entertaining at home is as much about atmosphere as it is about aesthetics,” says Rajput. “With thoughtful design and a touch of imagination, even the smallest spaces can feel elevated, warm, and welcoming.”

The collaboration was released alongside Apothic’s Red Class campaign, designed to inspire new rituals of wine enjoyment. Together, Apothic and Black Label Designs highlight how design details — from table settings to spatial flow — can elevate evenings indoors.

For more inspiration and to explore the full Red Class series, visit apothic.ca/red-class
About Black Label Designs
Black Label Designs is a Canadian design studio specializing in branding and interiors for hospitality, wellness, and retail spaces. Known for merging artful aesthetics with strategy, the studio creates experiences that drive both community and commerce.

About Apothic
Apothic crafts bold, intriguing wines that break convention and invite drinkers to embrace the unexpected. With distinctive blends and a commitment to expressive storytelling, Apothic continues to inspire new ways of experiencing wine.

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