HEY THERE. WE’RE BLD.
Think of us as your creative pit crew. We refuel brands and spaces through strategy, storytelling, and design that doesn’t just look good. It performs.
At our core, we’re in the business of service. We work across hospitality, retail, and wellness, partnering with brands, operators, and developers to reposition spaces and build experiences people actually show up for.
Your brand isn’t a logo. Your space isn’t just four walls. Together, they shape how people experience you, move through you, and come back.
We get into the details early. The messy bits, the operational gaps, the missed potential. Whether it’s a new concept or an ageing asset that needs a reset, we translate that into a brand and spatial experience that drives traffic, builds loyalty, and works in the real world.
Branding that carries into space. Spaces designed to perform.
We collaborate best with clients who are open, curious, and ready to build something meaningful.
Whether you’re coming in with a fully developed concept, an early idea, or just a sense of direction, we guide the process from initial thinking through to execution with clarity and intention.
Design
Position
Brand
Activate
We define what the space should be and how it performs in the market.
Asset repositioning strategy | Concept development | Market and competitive analysis | Audience profiling | Revenue strategy and business model alignment | Tenant and vendor strategy | Naming direction and positioning narratives
Design
Position
Brand
Activate
We build brands that are embedded in the space, not applied to it.
Brand identity systems | Naming and verbal identity | Brand strategy and storytelling | Environmental branding and signage direction | Brand touchpoint mapping | Packaging and collateral design | Digital brand presence and content direction
Design
Position
Brand
Activate
We design spaces that drive flow, function, and experience.
Interior design and spatial planning | Layout and circulation strategy | Concept design and mood direction | Materiality and finishes selection | Furniture, fixtures, and equipment (FF&E) | Custom design elements and feature moments | Coordination with architects and contractors
Design
Position
Brand
Activate
We ensure the space attracts, engages, and evolves.
Launch strategy and rollout planning | Programming and event strategy | Vendor onboarding frameworks and playbooks | Community and partnership strategy | In-space experience design | Seasonal and ongoing activation planning | Advisory and optimization support
Black Label Designs is a design and branding studio specializing in hospitality, wellness, and retail spaces. We create environments that do more than look good. They are strategically designed to drive traffic, increase revenue, and elevate how people experience your brand in real life. Working with us means gaining a partner who aligns brand, interior design, and customer flow into one clear, high-performing vision.
Pria Rajput is the Founder and Creative Director of Black Label Designs, leading a team of eight designers across Vancouver and Dubai. With a background rooted in hospitality, wellness, and retail environments, Pria approaches design through both a creative and operational lens, understanding how spaces need to function, perform, and scale. What sets her apart is a hands-on, strategic approach that bridges brand identity, interior design, and technical construction, delivering spaces that are not only visually compelling but built to work in the real world.
Pria Rajput
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